#00ffff Paris revisits streetwear classics with non-gendered clothing.
For us « clothes don’t make the gender »
We create unisex garments that address the sensitivity and personality of those who wear them. We rethink the whole range of products and the sizing system to break the usual ‘’womenswear’’ / ‘’menswear’’ labels, with a wardrobe which goes up to the creation of unisex trousers. You will be able to live, and move, while expressing your desire of a more creative and committed fashion.
INSPIRED BY ART
We like to think garments as objects, to be cherished and transmitted.
We create fabrics and embroideries with dreamy patterns. The garment is like a blank canvas on which stories are woven. Each drawing is unique and hand-crafted in our Parisian atelier. In our imagination, mythology meets the digital, pop culture swings with dinosaurs, and celestial mechanics crosses the vegetal world. Inspired by the decorative arts, the textile creation regains its status of Art.
#00ffff [ZERO. ZERO. F. F. F. F.] is the name of the colour « Aqua », or cyan in digital coding, the colour of water in a more poetic way. A perfect name for a totally transparent brand. We share the whole process of creating and manufacturing our clothing. We want to promote fair and sustainable fashion, and be honest with our audience. We recycle the end of stocks of fabrics from big fashion houses. Our exclusive « jacquard » fabrics are woven in french workshops proud of their know-how. The entire collection, clothes and accessories, are manufactured in France.
« I used to be designer for luxury fashion houses in Paris. The fashion calendar has
become so fast that I used to create design in a very mechanical way. I felt the need to
give sense to my work, so I decided to quit and create my own brand. Then I met Juliette,
together we concretised this project. I wanted to create garments like we would create
ceramics. I inspired to a more creative fashion, where the words « Paris » and « France »
would reflect the reality of productions and wouldn’t be only Marketing. Our clothes are
made in Paris, caps in Toulouse, sneakers in Angers… Fabrics are drawned by hand and
handcrafted in Lyon by the same workshops as those of the big fashion houses like
« I’m pattern maker. In the fashion industry, the pattern maker gives life to the vision of
the designer by creating prototypes and patterns of clothing. When I met Stephanie, I
immediately wanted to be part of the #00FFFF adventure. It’s important to prove that
today we can make a complete collection from clothing to accessories, here and not on
the other side of the planet. We believe in « Slow Fashion » We take time to study our
prototypes until they’re perfect in terms of cut, quality and sustainability. And all that
made in France! »